He also said LIV Golf Investments has secured major funding for “additive new opportunities” around the world.
When the conversation turns to the concept of a global golf tour that would attract the world’s best players to compete more often with hopes of growing the game in untapped markets, it’s mainly about money.ĭifferent versions of a rebel league by any name have focused on four-man teams with the alpha player promised upward of $50 million.įor now, Norman announced last week only that his new company will pump $200 million into the Asian Tour for a series of 10 tournaments in a 10-year commitment. “This is only the beginning,” Norman said, leaving the golf world to speculate on the middle and the end. In fact, no one is entirely sure what to make of LIV Golf Investments, except that it is backed primarily by Saudi Arabia’s sovereign wealth fund and the Shark is running the show.
